V.I.P. Style Marketing

Nightlife promoters and marketers are some of the most successful industry professionals out there.  Working in an industry like entertainment, they are forced to put the time and the money in to stay trendy if they want to keep up with the competition.

 

 

Having a unique and a hip spin is what can keep clients pouring in.

 

Just because you work during the day, doesn’t mean you can’t add a little nighttime flare to your marketing efforts.

 

Get ready to pull out the velvet rope for your prospects.  Click here for tips on how to market like a nightclub promoter.

 

 

Make Your Prospects Feel V.I.P.

 

The nightlife industry thrives on making the average Joe feel like a very important person.  Go the extra mile for your clients and prospects by making them feel like they are being given exclusive treatment.

 

Show your clients and prospects that they’re important too by:

 

• Featuring updates on your clients in you      newsletter
• Having bottled water with your logo and other      refreshments at your office
• Giving out personalized address labels to a      client after closing a sale
• Keeping in touch after the sale by sending      holiday or birthday cards
• Providing a free gift at the closing

 

 

 

Be Famous All Over the World Wide Web

 

Nightlife marketers spend plenty of time online.  Not only do most venues have their own website (as should you), but they utilize social networking sites and message boards on a daily basis.  Most of these sites are free to join and use, all it takes is a little of your time.  Promote constantly on these sites, everyone is using them.

 

Pictures play another big part in the life of a nightclub marketer.  They hire digital photographers to take pictures for the club’s own website, as well as popular promotions and party websites.  After all, wouldn’t you be more likely to attend a party if you can see how much fun people have already had?

 

The same applies to houses.  Consumers will be more likely to buy if they can see how nice a home already is.  Do not limit yourself; post the pictures as many places as possible.  If you’re not comfortable taking quality pictures yourself, you can always hire a freelance photographer.  Also, don’t only take pictures of standard rooms.  Make sure to get pictures of decks, bonus rooms, pools or other additional features that listing may offer.

 

Get Creative

 

Stand out from the crowd and be creative.  Every bar and nightclub has liquor, but not all cocktails are created equal.  Bars that rename their drinks from something typical to a trendy house special tend to sell more because it looks like they offer something different from the rest of the pack.

 

Show how you differ from other real estate professionals.  Everyone offers a free consultation.  How about offering a light brunch to assess their needs instead?  You’re still providing the same end product, but you’re keeping it a little more interesting.

 

Nightlife marketers also have fun with advertising.  You’re catering to adults; don’t be afraid to be a little funny or a little sexy.  Stand out from the crowd by testing different unique campaigns.

 

Be the King or Queen of Networking

 

Due to the social aspect of their industry, nightclub promoters are forced to socialize several times a week.  This gives them opportunity to meet clients and other professionals to get new ideas. 

 

There are plenty of social opportunities that can enhance a real estate professional’s career.

 

Some suggestions are:

 

• Conventions for real estate products
• Industry Happy Hour
• Being a vendor at a convention for various types      of prospects
• Local community fairs
• Seminars

 

Check out Meetup.com for local real estate related events near you

 

 

Success Notes Bonus Tip:

 

There is an old DJ saying that goes “play for the crowd and not for yourself”.  When marketing, find out what your prospects like and be consistent.   Even if their tastes vary from yours, it doesn’t matter; eight out of ten times you’re not in your own target demographic. 

 

In The Next Success Notes:

 

YouTube and You.  In the next Success Notes we’ll discuss different ways real estate professionals can use a site once ruled by teenagers to market their business