You Only Get What
You Give: Charitable Marketing
Do you do any charitable marketing?
Taking part in a good cause is not only a great way to give back to society, but
also a great way to get your name out there.
Charity work gets your face and your
name out to the community and also offers you a chance to
network.
If you are going to spend time,
money or energy to promote your business, then why not do some good for the
community at the same time?
Here are some tips on
charitable marketing.
- Jump
on the Bandwagon of a Large Event
Is a local hospital or charity
organization hosting a large event that the whole area attends? Offer to donate
money, goods or your time. Sometimes running a whole event on your own can be a
lot to handle, especially if it’s your first time doing so. Helping out with an
existing event can allow you to learn the ropes.
Larger events also have bigger
budgets and more advertising dollars. As a participant, you can probably donate
money to the charity and get your logo on the banners and advertising for the
event.
- Sponsor a
Team
Local organizations, such as little
league baseball teams and scout troops are always searching for local businesses
to sponsor them. These types of organizations keep children busy and out of
trouble, giving them the foundation for a better tomorrow. Make a difference in
the lives of neighborhood children by giving your money and
time.
Besides from the satisfaction you
will feel from making a difference, you will also get your logo on the kids’
uniforms which is a great walking advertisement.
- Send
Out Press Releases
Don’t do good deeds in silence!
When you become involve with a new organization or if there is an upcoming
event, send out a press release. This will give your business, as well as the
event free press, helping to increase attendance rates and get your name out
there.
- Alert Local
Media
There is nothing wrong with
contacting the local media and inviting them to the event. You can call the
newsroom and let them know there is an event taking place tomorrow at a specific
location to raise money for a charity and you wanted to invite them. Local
newspapers and small scale news shows are often looking for events to cover.
This will help you to get more publicity and increase the success of the
event.
- Networking
When you get involved with a new
organization, it’s a great chance to meet new people. You’ll meet other
volunteers, attendees, workers at the organization, caterers—the list goes on.
Work the crowd---at some point down
the line most of these people will need to buy or sell a home. Make sure to be
socialable and leave them with your business card or something else to remember
you by.
|
Success Notes Bonus Tip: |
|
In order to get the maximum amount of attendees to your charity event, don't forget to advertise on social networking sites like MySpace.com and Facebook.com. Many people use these websites to find out about local events and make their plans for the weekend. |
|
Next Week's Success Notes |
|
Grab your fellow REALTORS® and get on the dance floor. We're taking you for a walk in the shoes of a nightclub marketer. In the next Success Notes, we'll talk about a few top tips you can pick up from those who market to the nightlife crowd. Success Notes - ScreenDreamer's Real Estate Marketing Newsletter |
Comments