When the housing market is slow, sometimes you need a little more than a beautiful home to make a sale.
You already know how to sell a house, but do you know how to sell prospects on a community? These days a community itself can be just as important as the particular home. Consumers have all types of needs and wants when it comes to finding the perfect area to call home.
So how can you convince prospects that your area is the right place for them to settle down?
Four ways to sell a prospect on a community.
School Systems
When a town has a stellar school system, your home sales will be sizeable. People with children or even people who plan to have children someday often choose towns based on the public school system.
Put together a packet highlighting the benefits of the best school systems in the towns where you have listings. Include facts about class size, busing, extra-curricular activities, unique subjects offered and more.
Entertainment Capital
Although sometimes it's nice to get away for the weekend, high gas prices have caused many people to prefer to stay local for weekend fun.
On your website you can post links and reviews of local restaurants. You can also put up a map of where the closest shopping malls, bowling alleys, movie theaters and other entertainment complexes are.
Walk ability
These days walk able towns are few and far between. As more McMansion developments continue to pop up on farmland, old fashion style towns with walk able shops become a rarity that many people are looking for. If you have listings in one these towns then you're in luck!
Showcase all of the walkable spots on your website. You may even want to write a short article about how convenient it is to live in a town like this. Include links to any annual town events that will offer your prospects a sense of community spirit.
Major Roads
If you don't have any listings in a walk able town, talk to your prospects about the closest highways and how convenient it is to get to different stores and locations. If a major city is an hour or less away, you can also discuss how wonderful it is to live in the suburbs but still have access to a major metropolitan area.
Access to major roadways is definitely a positive feature in any community. The average American is commuting further than ever before. The less time people have to spend on the road, the more time they have to be with their family in their new home.
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