Turn on the Green Light: Increase the Flow of Traffic
to Your Site
Having a great website is
one of the most important steps to increasing your business. However, what is the point of having a great
site if prospects can’t find it?
How many visitors are you
getting on your site?
After you create your
website, you need to make sure that you optimize it so that it’s search engine
friendly. You should also make sure to
spend time promoting the site and getting your web address out there.
Is your website putting you
on the fast lane to success? Or is your
traffic slow because no one can find you?
Here are five tips for getting more visitors to your website.
Banner Ads
Banner ads are a cost
effective form of web advertising that can drive more traffic to your
website. A typical banner ad is a
graphic, usually resembling your branding, that can be placed on some other
website that you think your target prospects frequent. When they click on the banner, they will be
taken directly to your site. Many banner
ad programs will allow you to pay per impression, meaning that you get to set
your own budget based on the number of visitors you’re are looking to
receive.
SEO
SEO or search engine
optimization is one of the best ways to increase your place in search
results. When consumers search for real
estate agents on a search engine such as Google, they are more likely to
contact those companies who have websites that pop up on the first page of
search results. If your site is listed
on page two or an even higher number, you could be losing visitors.
SEO optimization includes
many components such as keywords, content, coding, site layout and much
more.
Contact us today to learn
more about getting SEO on your site.
Campaigns / Newsletters
Sending out email marketing
campaigns or a company newsletter is a great way to keep the attention of
prospects and customers. When you are
doing an email campaign, ALWAYS make sure to set up landing pages that will drive
traffic back to your site. The best
approach to doing this is to begin writing an article or promoting an offer in
your campaign, but make readers click a link to learn more. Once you have them on your site to see that
article, there is always the chance they will look at listings and take other
actions.
Promotion Through Other Campaigns
Are you currently using
other mediums besides the internet to promote your business? Are you advertising your listings in
newspapers or magazines? Doing non-internet marketing campaigns gives you one
more place to promote your site. Make
sure to say “Visit Us Online” and post your web address on all these
campaigns. Consumers who may only know
you through your print ads might be driven to visit your website for the first
time.
Get Listed in Directories
In a business such as real
estate, many consumers are looking for a local agent to sell their home. This means it would be beneficial for you to
be listed in as many local directories as possible. Superpages, Yahoo local and the local
Yellowpages are just a few of the top directories out there. Listing your website in these directories
will help you to get more local, qualified buyers to your site. Contact
ScreenDreamer today to find out more about Local Connect, a solution that can
get you listed in many of the top directories in no time.
Do you have any friends in
the moving business? Storage
business? Or any other business that a
person in the process of moving could benefit from? See if your contact would be interested in
doing a link exchange program where you promote their site for free on your
website and vice versa.
In the Next Success Notes…
In a world filled with so
much technology, sometimes we forget that simple things, such as great customer
service, is what can keep our businesses in a good name. Are your prospects recommending their friends
to you? Are you getting repeat business? In the next Success Notes, we’ll discuss tips
that can improve your customer service.
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