Are Your Prospects Clicking Through? Or Are They Just Through with You?

Getting new prospects to your website is no easy task. Once you get a consumer on your site, you need to find ways to keep them there.

If the visitor doesn’t like what they see or they can’t find what they’re looking for, they’ll leave your site to search the web and they may end up on a competitor’s site.

 

Stop handing your prospects to the competition on a silver platter.

 

Here are 4 Realtor “must haves” that can help you to keep prospects on your website.

1. Do You      Have Enough Content?

The first step to keeping people on your website is to provide them with enough content. Saying “Hi, my name is Steve and this is my website” just won’t cut it.

Quality content serves many purposes. It answers questions, shows your expertise, engages people and keeps them clicking through your site, which will help your ultimate goal of getting more leads.

So, what should you be writing about?

-Your credentials: How many years have you been a REALTORâ? How else are you involved in the community? Have you won any awards? Share your biography with site visitors.

-The area: People want to know things about the counties and towns they are considering moving to. Make sure you inform them about things to do, schools, shops and more.

-Listings: Do your listings have descriptions? Offer prospects more than just a pretty picture.

-Get creative: Discuss the best restaurants in the area, nightlife, family fun ideas, community traditions and more.

 

2. Is      Your Website a Site for Sore Eyes or Just a Sore Sight?

Web design and pictures are very important. When was the last time you had a website redesign consultation?. If your site looks dated or has obnoxious colors, it can turn prospects off from the start. 

Make sure to:

-Use colors that are easy on the eyes and compliment each other

-Be consistent in terms of colors and patterns that match your branding

Photos are also an important part of making your site look up-to-par. Make sure to include a professional photo of yourself and any other members of your team if you’re a broker. 

 

People are easily captivated by visuals. Try adding a slideshow of your best listings.

 

3. Do You      Have Loads of Listings?

Having a website that lacks listings is the equivalent of having an ice cream sundae without the toppings. If given the choice, prospects would definitely leave a vanilla website in search of one with a few more sprinkles.

Are you using the latest IDX browser? If not you’re behind the times.

IDX allows you to display 1,000s of listings on your site. This offers prospects a variety and keeps them on your site a lot longer. It also allows you to offer site visitors’ incentives such as premium gold key services, giving you the opportunity to capture lead information. This information can be sent directly to your inbox or mobile device so that you can respond to leads in a timely manner and service prospects more efficiently. 

 

4. Services      and a Little Something More

Just because you’re a REALTOR doesn’t mean you can’t partner with other businesses.

People who are moving are in need of many services such as carpet cleaners, storage garages, moving trucks and more. Why let them leave your site to find these companies? Have a section where you suggest your preferred vendor to them. 

In return, have these vendors advertise for you. This is a win / win situation that can help both businesses. It even gives you one more thing to write about on your site. 

You can also think of unique ideas to include as a bonus to keep prospects on your site. This can include things such as maps, fun facts about an area, virtual tours and more.

 

Success Notes Bonus Tip:

Need more content? Make a list of curb appeal tips that prospects can try on their home before having an open house. Explain how following these easy steps can increase the value of their home. This will show prospects that you know your stuff and will give them something to get excited about.

In the Next Success Notes…

When searching the internet, sometimes it’s hard for consumers to figure out how legitimate something is. When a prospect comes across something that is local or familiar, the “I’ve heard of that” light bulb goes off and they continue to read. Are you just another name online? Or are you becoming a familiar face? Take yourself from a stranger to friendly neighborhood REALTORâ in just a few easy steps. In the next Success Notes, we’ll discuss ways you can maximize your site by making it more localized.